Our partner in the Media for All programme, Thomson Foundation, is working with 55 media outlets across the Western Balkans to develop their business ideas into business plans through intensive mentorship, online tools and support.
Over the past six months the outlets have worked intensively with their mentors, completed e-learning courses and developed new products including podcasts, merchandise, tv documentaries and updated their websites.
One area of focus for several media outlets has been on creating content that connects with their citizens both at home and abroad:
- Content is being produced in different languages by several outlets to connect with minority communities
- Research commissioned by the Thomson Foundation into the Albanian diaspora will help outlets on the Media for All programme to develop content that will interest their audiences who live around the globe but are still interested in news from their home country.
- Creating multi-media content and making it available through subscription to reach a wider audience
- Connecting with local communities to understand their interests and needs and developing different formats including podcasts and videos to reach new audiences.
The British Council is working in partnership with the Balkan Investigative Reporting Network (BIRN), Thomson Foundation and INTRAC (The International NGO Training and Research Centre) on the Media for All programme funded by the UK Government.
You can find out more about the activities of our Media for All grantees below or visit the Journalift website to learn more about our work across the region.