PlayUK workshop, a British Council educational programme on new digital media, is taking place at the Film Centre (based in the new Music Centre building) in Podgorica between 30 September and 4 October. This edition of  PlayUK  will cover a number of exciting programme segments which introduce new digital products from the UK. Workshop is created for anyone involved in any creative field, from filmmaking and mobile development to programming and IT and fluent in English, to have the chance to expand their knowledge by working alongside experts from the UK.

Twenty most successful applicants will have the opportunity to take part in the five-day workshop. This residency will give artists the knowledge, skills and tools to begin to use new technology and interactivity in their work in a fundamental and transformative way. Creatives must move beyond disciplines to capture new audiences and expectations. And so, this intensive course is designed for those working across a spectrum of platforms - music, theatre, cinema, visual and live arts. The course will support artists in reaching contemporary expectations for immersion, interactivity and meaningful engagement in culture. 

PlayUK  is a Western Balkans arts platform that aims to support and develop the audio-visual sector in the region. Through creating connections between professionals from the UK and WB countries, this platform supports knowledge and skills transfer in the areas of virtual reality, augmented reality, visual effects and animation, creating a unique bridge between creatives and the ICT sector.